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    <loc>https://www.dallasdrinkingsociety.com/contact</loc>
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    <lastmod>2025-09-12</lastmod>
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    <loc>https://www.dallasdrinkingsociety.com/home</loc>
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    <lastmod>2025-11-05</lastmod>
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  <url>
    <loc>https://www.dallasdrinkingsociety.com/our-services</loc>
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    <lastmod>2026-01-19</lastmod>
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  <url>
    <loc>https://www.dallasdrinkingsociety.com/new-page</loc>
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    <priority>0.75</priority>
    <lastmod>2025-09-16</lastmod>
    <image:image>
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      <image:title>Thomas' Bagels &amp; English Muffins Promotion</image:title>
      <image:caption>Green background with white text promoting Thomas' English Muffins, Hot Breakfast Month, and National Bagel Day concepts, with a small bagel illustration at the top.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Thomas' Bagels &amp; English Muffins Promotion</image:title>
      <image:caption>A timeline chart showing messaging and tactical campaigns from January to June, with three categories: hum, pulse, and burst. Hum is a long-term campaign called The Creative Campaign. Pulse includes themes like A Bright Start to the New Year, Spring Inspiration, GMA &amp; Emeril, and Celebrate an Active Summer. Burst features specific events such as Hot Breakfast Month, National Bagel Day, Mother's Day, Ready for Summer, and All American Breakfast.</image:caption>
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    <image:image>
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      <image:title>Thomas' Bagels &amp; English Muffins Promotion</image:title>
      <image:caption>Bright blue background with white line icons representing various breakfast items and a mobile phone. Text reads 'Hot Breakfast Month'.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/6e6e33fa-5ff0-404a-9826-779a8e87e08e/1750357137635-464ffa30-171a-4050-867b-88903cdbc80417+shareout+%281%29_5.jpg</image:loc>
      <image:title>Thomas' Bagels &amp; English Muffins Promotion</image:title>
      <image:caption>Text-based image discussing the concept of hot breakfast ideas for cold weather, encouraging warm breakfast routines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/8833818f-da87-4cb5-a69d-bd613f906ecf/1750357137635-464ffa30-171a-4050-867b-88903cdbc80417+shareout+%281%29_6.jpg</image:loc>
      <image:title>Thomas' Bagels &amp; English Muffins Promotion</image:title>
      <image:caption>A section of a presentation slide titled 'CONCEPT: Get Out Of The Cold' with bullet points about a program, digital, local radio, and PR strategies to support moms and promote hot breakfast options during February's Hot Breakfast Month.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/af1732c1-c845-46f3-898d-837011a8d7bb/1750357137635-464ffa30-171a-4050-867b-88903cdbc80417+shareout+%281%29_7.jpg</image:loc>
      <image:title>Thomas' Bagels &amp; English Muffins Promotion</image:title>
      <image:caption>Text document titled "Get Out Of The C(old)" with bullet points detailing customer-specific execution strategies related to breakfast options, co-display with Maxwell House, utilizing vault for signage, morning sampling offers, and a breakfast bundle offer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/ef1f4ba8-8ded-4fa1-9aeb-23c3d06171e4/1750357137635-464ffa30-171a-4050-867b-88903cdbc80417+shareout+%281%29_9.jpg</image:loc>
      <image:title>Thomas' Bagels &amp; English Muffins Promotion</image:title>
      <image:caption>Text document titled 'Hot Breakfast Month: Concept B' with a paragraph about layering for winter warmth, mentioning Thomas' and Maxwell House teaming up to make mornings hot, and a blue link saying 'Bundle Up For Breakfast', with a small logo at the bottom right corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/e9efa78b-23a9-4f5e-9bf8-fb9f9f57d5ea/1750357137635-464ffa30-171a-4050-867b-88903cdbc80417+shareout+%281%29_10.jpg</image:loc>
      <image:title>Thomas' Bagels &amp; English Muffins Promotion</image:title>
      <image:caption>A presentation slide titled 'Bundle Up For Breakfast' with sections for Program, Digital, and Local Radio, detailing strategies for targeting moms, winter warming tips, and donating winter items through radio</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/427eb9fb-ee19-4cd6-b048-0a4a7fb1d9d4/1750357137635-464ffa30-171a-4050-867b-88903cdbc80417+shareout+%281%29_11.jpg</image:loc>
      <image:title>Thomas' Bagels &amp; English Muffins Promotion</image:title>
      <image:caption>Text document titled 'Bundle Up For Breakfast' with points about encouraging shoppers to layer up their hot breakfast and donation ideas, including coupons for participating hot breakfast items and blanked bundles for charity exchange.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Thomas' Bagels &amp; English Muffins Promotion</image:title>
      <image:caption>Blue background with white line drawings of a milk carton, shopping bag, gift box, cell phone, shopping bag, and shopping cart, along with the text 'National Bagel Day'.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Thomas' Bagels &amp; English Muffins Promotion</image:title>
      <image:caption>Text-based graphic with the message about celebrating National Bagel Day with toast, featuring a link saying 'Toast The Ones You Love' and a small logo at the bottom right.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/8defe023-5662-4cc3-b7fe-b80e17b9ef26/1750357137635-464ffa30-171a-4050-867b-88903cdbc80417+shareout+%281%29_15.jpg</image:loc>
      <image:title>Thomas' Bagels &amp; English Muffins Promotion</image:title>
      <image:caption>A presentation slide titled "CONCEPT: Toast The Ones You Love" about National Bagel Day with sections on program, digital marketing, PR, and customer-specific execution, listing various promotional activities.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Thomas' Bagels &amp; English Muffins Promotion</image:title>
      <image:caption>Document titled 'National Bagel Day: Concept B' with text about celebrating love on Valentine's Day by sharing a bagel, and a link at the bottom that says 'Celebrate Your Other Half'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/26021d8d-927d-42a1-b049-0d581d3c7dd1/1750357137635-464ffa30-171a-4050-867b-88903cdbc80417+shareout+%281%29_18.jpg</image:loc>
      <image:title>Thomas' Bagels &amp; English Muffins Promotion</image:title>
      <image:caption>Slide presentation titled 'CONCEPT: Celebrate Your Other Half' with bullet points discussing a program encouraging couples to celebrate their love by sharing their bagel halves on Instagram.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dallasdrinkingsociety.com/brand-campaign-strategic-storytelling-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-12</lastmod>
  </url>
  <url>
    <loc>https://www.dallasdrinkingsociety.com/bacardi</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-16</lastmod>
  </url>
  <url>
    <loc>https://www.dallasdrinkingsociety.com/bacardi-pool-program</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/482d271d-35e4-429f-bfb0-4af74f349d11/Bacardi+Portfolio+Pool+Title.jpg</image:loc>
      <image:title>Bacardi On-Premise Pool Program</image:title>
      <image:caption>Bacardi logo with a bat and red circle, text 'Bacardi' and 'Bacardi Portfolio Pool Program', and the website 'themarketingarm' at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/bd594d09-fb77-4217-8469-44d295edf6be/Slide2.JPG</image:loc>
      <image:title>Bacardi On-Premise Pool Program</image:title>
      <image:caption>Slide showing considerations for Bacardi pool occasions, including no staff training needed, all portfolio included, summer or seasonal spikes, longer stay at the pool, and surpassing Diageo presence. Bacardi logo at bottom left.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Bacardi On-Premise Pool Program</image:title>
      <image:caption>Slide with the title 'Low Energy Accounts', including Bacardi logo at bottom left and copyright note at bottom right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/04429fe0-229c-43eb-895c-87aef69d624b/Slide4.JPG</image:loc>
      <image:title>Bacardi On-Premise Pool Program</image:title>
      <image:caption>Presentation slide with a title 'CONCEPT 1' and brand logo 'BACARDI' at the bottom left corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/83e8340f-0cfc-4835-975d-2205c7ad9318/Slide5.JPG</image:loc>
      <image:title>Bacardi On-Premise Pool Program</image:title>
      <image:caption>Collage of vintage travel and vacation images, including a woman in a pool with sunglasses, a colorful beach bar interior, a tropical island postcard, a vintage motel sign, and people at a swimming pool with palm trees.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/6df19e65-9afa-42e8-9f4c-ca3ca13409bc/Slide6.JPG</image:loc>
      <image:title>Bacardi On-Premise Pool Program</image:title>
      <image:caption>Text overlay on poolside scene promoting Bacardi Splash Back cocktail, with a woman in a swimsuit by the pool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/3c2861f9-ac23-4b3a-91ec-06d7a051731e/Slide7.JPG</image:loc>
      <image:title>Bacardi On-Premise Pool Program</image:title>
      <image:caption>A presentation slide titled 'Splash Back: How It Works' describing Bacardi's cocktail theme with pictures of tiki mugs, a colorful bat-themed bowl, a pink drink cart, a poster of Barton Springs, and two black Bacardi merchandise boxes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/6f24af19-4929-43ba-9be7-af8c13bd022f/Slide8.JPG</image:loc>
      <image:title>Bacardi On-Premise Pool Program</image:title>
      <image:caption>A menu page titled "Splash Back: How It Works" with descriptions of poolside activities at a Bacardi event, accompanied by images of a young man in a tropical shirt, retro luggage tags, sunglasses, a vintage radio, a decorated table with skulls, a sunset, and a swimming pool scene.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/7d6fac25-5d8e-4937-8fe4-af74b9aa5478/Slide9.JPG</image:loc>
      <image:title>Bacardi On-Premise Pool Program</image:title>
      <image:caption>Collage of six different colorful cocktails and drinks, including a mimosa, piña colada, mai tai, vodka martini, Singapore sling, and tequila margarita, arranged around a menu page.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Bacardi On-Premise Pool Program</image:title>
      <image:caption>Slide titled 'CONCEPT 2' with Bacardi logo in the bottom left corner, a black footer bar, and the slide number 10 at the bottom center.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/9956d5cd-2353-4f76-8b32-b72faef2ad28/Slide11.JPG</image:loc>
      <image:title>Bacardi On-Premise Pool Program</image:title>
      <image:caption>A collage of four images. The first image shows a desk with a brochure, a Girls Night Out bag, nail polish, and a coupon for Westin hotels. The second image is a glass fishbowl with fish and aquatic plants. The third image shows a hotel room control panel on a phone screen with the text 'Select your seat, your car, and now, Select your room.' The fourth image is a pillow menu with different pillow options, including Firm Synthetic, Medium Down, Firm Down, and U-Shaped Neck Pillow.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/75887e43-8c87-4916-8697-48794ce0aff8/Slide12.JPG</image:loc>
      <image:title>Bacardi On-Premise Pool Program</image:title>
      <image:caption>A slide from a presentation with a background of a glass bowl filled with decorative objects. The slide text reads: "HAND PICKED. Hotel guests can customize everything from the type of pillow to a friendly goldfish companion. So why not a cocktail? The Bacardi portfolio offers something for every taste, even local flavors, so we can customize cocktails to a guest's liking to make their stay even more enjoyable." The slide footer includes the Bacardi logo on the bottom left and the page number "12" in the center.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/7d98f8ba-eae2-46cc-a59a-5f4007e5d4cb/Slide13.JPG</image:loc>
      <image:title>Bacardi On-Premise Pool Program</image:title>
      <image:caption>A page from a brochure or presentation about Bacardi's cocktail services, showing images of cocktails, small food snacks, a person bartending, and text describing options for customizing cocktails, drink serving, weekend offers, digital social sharing, and partnerships.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/bd20dde1-216a-4a3a-8f8e-30313781352e/Slide14.JPG</image:loc>
      <image:title>Bacardi On-Premise Pool Program</image:title>
      <image:caption>Slides showing a hotel bar with a cocktail being prepared and a digital cocktail dispenser, a nighttime resort pool area with vibrant lighting and decorative sculptures, and a bartender preparing a drink behind the bar.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dallasdrinkingsociety.com/fritolay</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-16</lastmod>
  </url>
  <url>
    <loc>https://www.dallasdrinkingsociety.com/thomas</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-16</lastmod>
  </url>
  <url>
    <loc>https://www.dallasdrinkingsociety.com/brand-campaign-strategic-storytelling-1-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-12</lastmod>
  </url>
  <url>
    <loc>https://www.dallasdrinkingsociety.com/brand-campaign-strategic-storytelling-1-2-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-16</lastmod>
  </url>
  <url>
    <loc>https://www.dallasdrinkingsociety.com/tilted-kilt-burger-cocktail-pairing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/69a7d563-a7c9-4a28-b16e-2a13f14f77d9/1750355635799-36098b54-d149-4b1f-8ebe-70d93531a79d_1.jpg</image:loc>
      <image:title>Bacardi + Tilted Kilt Partnership</image:title>
      <image:caption>Presentation slide titled 'Tilted Kilt RFP' with date January 15, 2015, and Bacardi Limited logo, with a red tartan pattern in the top border and the Tilted Kilt logo on the top left.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/66b00d03-1674-4f13-8d0f-42d1cf9b106e/1750355635799-36098b54-d149-4b1f-8ebe-70d93531a79d_2.jpg</image:loc>
      <image:title>Bacardi + Tilted Kilt Partnership</image:title>
      <image:caption>Slide presentation with a background of tartan fabric and a beige center. The slide has the title 'BACKGROUND' in large red letters. The text below states that BUSA NAOP will submit an RFP to Tilted Kilt Pub &amp; Eatery for two programs in 2015 and mentions the Big Arse Burger Bowl Challenge and summer beer cocktails. It also mentions multiple spirits brands and competing to own new featured menu items at Tilted Kilt.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/6b20add0-dde7-4f4f-9028-7795d2909cd9/1750355635799-36098b54-d149-4b1f-8ebe-70d93531a79d_3.jpg</image:loc>
      <image:title>Bacardi + Tilted Kilt Partnership</image:title>
      <image:caption>Slide from a presentation with an off-white background and a red tartan patterned border at the top. The slide contains the words 'OBJECTIVE' and 'APPROACH' in large red font, with additional smaller black text outlining objectives and approach related to brand and product distribution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/d25acf83-54aa-4fc5-b444-3044b2fceb90/1750355635799-36098b54-d149-4b1f-8ebe-70d93531a79d_4.jpg</image:loc>
      <image:title>Bacardi + Tilted Kilt Partnership</image:title>
      <image:caption>Four bottles of alcohol including Bombay Sapphire gin, Dewar's White Label whisky, Bacardi Superior rum, and Grey Goose vodka, aligned from left to right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/747309cc-1fce-4c0d-b138-b5b67491f341/1750355635799-36098b54-d149-4b1f-8ebe-70d93531a79d_5.jpg</image:loc>
      <image:title>Bacardi + Tilted Kilt Partnership</image:title>
      <image:caption>Text on a sign reads 'Big Arse Burgers &amp; Cocktail Pairings' with a red and black font on a cream background, and a tartan pattern at the top edge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/26908d7d-2963-45fd-86d1-94a0006e30c2/1750355635799-36098b54-d149-4b1f-8ebe-70d93531a79d_6.jpg</image:loc>
      <image:title>Bacardi + Tilted Kilt Partnership</image:title>
      <image:caption>A menu cover featuring the Bacardi logo with a bat, and the text "Bacardí Superior" and "Burger &amp; Cocktail Pairing" on a plaid napkin background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/15e7af34-04f4-4c9a-a6e6-a145aa0f8c44/1750355635799-36098b54-d149-4b1f-8ebe-70d93531a79d_7.jpg</image:loc>
      <image:title>Bacardi + Tilted Kilt Partnership</image:title>
      <image:caption>Recipe for a Cuban burger called the Fatty Cuban, including ingredients and pairing suggestions, with images of beer, a burger with bacon, a cocktail with mint and lime, and slices of cheese.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/7a67c565-21b9-4471-94c4-20ea3fcca38b/1750355635799-36098b54-d149-4b1f-8ebe-70d93531a79d_8.jpg</image:loc>
      <image:title>Bacardi + Tilted Kilt Partnership</image:title>
      <image:caption>Menu titled "Southern Miami BBQ" with images of a beer bottle, a BBQ sandwich, a cocktail with lemon, and cheese with a cherry and chili pepper.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/747bbec1-a1ed-4a0c-abea-c93cc79b1b1c/1750355635799-36098b54-d149-4b1f-8ebe-70d93531a79d_9.jpg</image:loc>
      <image:title>Bacardi + Tilted Kilt Partnership</image:title>
      <image:caption>A menu titled 'You Don't Know Jerk' featuring a list of ingredients for a jerk burger, with images of Bacardi rum, a burger, a glass of soda with lime, and a block of cheese in the menu design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/52d15f46-4437-4eda-b532-43a6749f81d6/1750355635799-36098b54-d149-4b1f-8ebe-70d93531a79d_10.jpg</image:loc>
      <image:title>Bacardi + Tilted Kilt Partnership</image:title>
      <image:caption>An advertisement for Grey Goose vodka featuring the text "The World's Best Tasting Vodka" and mentioning burger and cocktail pairing. The background includes a plaid pattern border at the top.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/592d1e21-db6d-4221-947f-342d332cfe16/1750355635799-36098b54-d149-4b1f-8ebe-70d93531a79d_12.jpg</image:loc>
      <image:title>Bacardi + Tilted Kilt Partnership</image:title>
      <image:caption>Menu featuring a Bloody Mary cocktail, a burger with an egg, and a bottle of Tabasco sauce, with the title 'Over Easy Like Sunday Morning' and ingredients listed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/ca7b4665-92ab-4ccd-b3ed-b7a42ff0b8e6/1750355635799-36098b54-d149-4b1f-8ebe-70d93531a79d_14.jpg</image:loc>
      <image:title>Bacardi + Tilted Kilt Partnership</image:title>
      <image:caption>Dewar's logo with the text 'True Scotch Since 1846' and 'Burger &amp; Cocktail Pairing' on a cream background, with a red plaid pattern at the top.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/74d4d143-bd58-404d-a29d-074f3a340b25/1750355635799-36098b54-d149-4b1f-8ebe-70d93531a79d_15.jpg</image:loc>
      <image:title>Bacardi + Tilted Kilt Partnership</image:title>
      <image:caption>Menu for Fish n' Chips burger with pairing suggestions of Dewar's White Label Scotch Whiskey and Ginger Beer, featuring a photo of a burger, a glass of ginger beer with lemon, and Dewar's whiskey bottle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/89ddd10b-ddf4-4e0d-8770-8f1c3c5773f5/1750355635799-36098b54-d149-4b1f-8ebe-70d93531a79d_17.jpg</image:loc>
      <image:title>Bacardi + Tilted Kilt Partnership</image:title>
      <image:caption>Menu cover for Bombay Sapphire, featuring the text 'BURGER &amp; COCKTAIL PAIRING,' with a tartan pattern border at the top.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/f2e293d0-d6d2-4a67-a776-81fb55915889/1750355635799-36098b54-d149-4b1f-8ebe-70d93531a79d_18.jpg</image:loc>
      <image:title>Bacardi + Tilted Kilt Partnership</image:title>
      <image:caption>A menu display titled "Dirty Bird" featuring a cocktail, a burger, and cheese with cherries, with a tartan fabric background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/31286aed-858a-40ac-955e-5282497e1cc1/1750355635799-36098b54-d149-4b1f-8ebe-70d93531a79d_19.jpg</image:loc>
      <image:title>Bacardi + Tilted Kilt Partnership</image:title>
      <image:caption>Poster with a plaid fabric at the top and the words 'Summer Beer Cocktails' in bold red and black letters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/57b8faf6-1575-457c-b287-659b5f39526f/1750355635799-36098b54-d149-4b1f-8ebe-70d93531a79d_20.jpg</image:loc>
      <image:title>Bacardi + Tilted Kilt Partnership</image:title>
      <image:caption>Image of a cocktail recipe for The Tilted Brew, showing ingredients like Bacardi Superior Rum, apricot syrup, lemon juice, and Goose Island IPA, with a lemon slice garnish, and images of beer bottles and a bar interior in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/dba17451-ee95-4b06-9d87-85ad38a1220a/1750355635799-36098b54-d149-4b1f-8ebe-70d93531a79d_21.jpg</image:loc>
      <image:title>Bacardi + Tilted Kilt Partnership</image:title>
      <image:caption>A recipe card for Smashed Tilt cocktail features images of Guinness beer, Mint Leaves, and Bacardi Rum, with a background of a bar interior.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/81a43572-bbd4-4b8f-ac02-33554bcf99c1/1750355635799-36098b54-d149-4b1f-8ebe-70d93531a79d_24.jpg</image:loc>
      <image:title>Bacardi + Tilted Kilt Partnership</image:title>
      <image:caption>Recipe for Wit Whisky Sour with ingredients, method, and garnish on the left, and on the right a glass of the drink with a lemon wedge, a Blue Moon beer bottle, and a restaurant or bar interior.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dallasdrinkingsociety.com/thomas-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-16</lastmod>
  </url>
  <url>
    <loc>https://www.dallasdrinkingsociety.com/new-page-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/ed3d1983-60a9-41ed-9f67-87d48b917675/Slide1.JPG</image:loc>
      <image:title>Perrier RFP</image:title>
      <image:caption>Title slide from a presentation, with the words 'PERRIER RFP' and the logo of themarketingarm in the bottom right corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/59e907c1-de38-49f3-b054-632abd693924/Slide2.JPG</image:loc>
      <image:title>Perrier RFP</image:title>
      <image:caption>Slide with blue background and white text that reads 'Concept 1'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/ffea0bbe-9720-4740-acbd-a444539a1e67/Slide3.JPG</image:loc>
      <image:title>Perrier RFP</image:title>
      <image:caption>A slide titled 'Inspiration' displaying two photographs of children in fantasy settings, and a quote from Cheshire Cat: 'I'm Not Crazy, My Reality is Just Different Than Yours' with a cartoon image of the Cheshire Cat from Alice in Wonderland.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/b7626629-5003-4312-bad4-a89d89c3f43b/Slide4.JPG</image:loc>
      <image:title>Perrier RFP</image:title>
      <image:caption>Slide titled 'Go Ask Alice' with three images: a girl in a blue dress looking up through trees, the Cheshire Cat from Alice in Wonderland with glowing eyes and a wide grin, and the Mad Hatter with bright makeup, a red and pink hat, and a colorful background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/c8b899c8-bda2-4de6-8092-099ac860ee96/Slide5.JPG</image:loc>
      <image:title>Perrier RFP</image:title>
      <image:caption>Slide titled "How It Works" explaining how Alice-like characters and Perrier flavor samples are used in immersive experiences, vending machines, and art installations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/52806b00-1d19-4fac-a2f0-40e137d32e7f/Slide6.JPG</image:loc>
      <image:title>Perrier RFP</image:title>
      <image:caption>Slide titled 'Concept 2' with a blue gradient background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/63349a4b-8987-44a7-8214-e67bff5e71ef/Slide7.JPG</image:loc>
      <image:title>Perrier RFP</image:title>
      <image:caption>Slide showing two men in business attire eating donuts, a variety of donuts, and an assortment of snack foods like crackers, pretzels, and crunchy snacks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/97157e2c-b01a-4383-b2c9-ed061ebb9500/Slide8.JPG</image:loc>
      <image:title>Perrier RFP</image:title>
      <image:caption>A collage of images related to French-inspired food and beverages, including a woman holding bread, a woman enjoying coffee at a café, a cheese and wine tasting setup, and a teacup with macarons.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/5b6cff25-af41-4b52-9932-3e79fb352de4/Slide9.JPG</image:loc>
      <image:title>Perrier RFP</image:title>
      <image:caption>Slide titled 'Enjoy an Afternoon Delight' with text about French phrase 'Joie de vivre' and American snack Perrier, discussing the French love of life and American 3 o'clock snacking.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/1b91d900-c590-414c-a30a-3dcb2f6916b1/Slide10.JPG</image:loc>
      <image:title>Perrier RFP</image:title>
      <image:caption>Slide titled 'How It Works' with five bullet points outlining steps for a process, on a white background with blue accents.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dallasdrinkingsociety.com/bacardi-pool-program-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/aee745f0-f0ef-4a6f-84fa-95b8f2da5e1e/Slide1.JPG</image:loc>
      <image:title>Bacardi Fuego New Product Launch</image:title>
      <image:caption>Black background with a red and black Bacardi bat logo at the top. Large white text says 'BACARDÍ'. Smaller white text below reads 'BACARDÍ FUEGO LAUNCH R1 CREATIVE INTERNAL'. The bottom has a logo with a globe and the words 'themarketingarm'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/51e8b8db-d408-4e4f-b97c-924f516c7179/Slide2.JPG</image:loc>
      <image:title>Bacardi Fuego New Product Launch</image:title>
      <image:caption>Slide titled 'Creative Territories' listing four bullet points: Branding/Portfolio Differentiation, Flavor Attributes, Ritual, Drinking Occasion (Party Starter).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/c5136d7f-8196-4e1a-beaf-9adeee3ae41c/Slide3.JPG</image:loc>
      <image:title>Bacardi Fuego New Product Launch</image:title>
      <image:caption>Slide with the text "READY, AIM, FUEGO" in bold black font, Bacardi logo at the bottom left, and The Marketing Arm logo at the bottom right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/73f18d35-84be-4e68-834b-035e03e85309/Slide4.JPG</image:loc>
      <image:title>Bacardi Fuego New Product Launch</image:title>
      <image:caption>A metal container holding several bottles of Tabasco sauce on a wooden surface. The container has red handles and a red label at the bottom with the word 'FUEGO'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/76b4f3fd-b8bc-460b-bb0b-f8de05c8c97d/Slide5.JPG</image:loc>
      <image:title>Bacardi Fuego New Product Launch</image:title>
      <image:caption>Slide presentation titled "Ready, Aim, Fuego: How It Comes to Life" featuring a display of Bacardi Fuego Bombs in a cardboard box wrapped in comic-style graphics and a person wearing a shirt with a necklace made of Fuego Bombs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/d3626a6c-fa86-444a-aa45-7521c7f06f38/Slide6.JPG</image:loc>
      <image:title>Bacardi Fuego New Product Launch</image:title>
      <image:caption>Slide with the text 'Set your night on fire' and a Bacardi logo at the bottom left corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/06fd56e5-fbbb-4c65-96d6-a4c51ded284c/Slide7.JPG</image:loc>
      <image:title>Bacardi Fuego New Product Launch</image:title>
      <image:caption>Presentation slide titled "Set Your Night on Fire: How It Comes to Life" with a list of activities for a fire-themed night including on-premise tips like book of firego matches, bar call, sampling red bars, shot girls, shot mechanism, and fire starter kit; with three images on the right showing red lighting in a bar, a red glowing shot glass, and a package of shot bottles.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/15b70d9d-9531-414c-8aab-a1c8703e1a78/Slide8.JPG</image:loc>
      <image:title>Bacardi Fuego New Product Launch</image:title>
      <image:caption>Slide titled 'Set Your Night on Fire: How It Comes to Life' with bullet points regarding fire safety or training. On the right, a pack of Kingsford original charcoal briquettes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/0c82be8b-c089-4265-aec1-cb90143a5755/Slide9.JPG</image:loc>
      <image:title>Bacardi Fuego New Product Launch</image:title>
      <image:caption>Slide with the text 'BURN IT UP' in the center, Bacardi logo at the bottom left, and The Marketing Arm logo at the bottom right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/74a4c0f2-f77a-4a15-a8d7-4e14e426ff79/Slide10.JPG</image:loc>
      <image:title>Bacardi Fuego New Product Launch</image:title>
      <image:caption>Slides explaining fire alarm and fire safety demonstrations, featuring fire alarm equipment, colored fire extinguishers, and women in firefighter costumes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/5f25e5e1-dff5-4915-a6da-f947bfd0e9b2/Slide11.JPG</image:loc>
      <image:title>Bacardi Fuego New Product Launch</image:title>
      <image:caption>A presentation slide titled 'BURN IT UP: HOW IT COMES TO LIFE' listing various items including POS, VAP/Co-pack (50mlL), Sampling, Display Enhancers, and Partnership/Cross Merch (integration w/ Tabasco). The Bacardi logo is at the bottom left and The Marketing Arm logo is at the bottom right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/80257e51-4f5c-4b6e-a176-15dc75eac8d6/Slide13.JPG</image:loc>
      <image:title>Bacardi Fuego New Product Launch</image:title>
      <image:caption>Slide titled 'CONCEPT RECAP' with three bullet points: 'READY, AIM, FUEGO', 'SET YOUR NIGHT ON FIRE', and 'BURN IT UP'.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dallasdrinkingsociety.com/cheetos-halloween</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/2e5826a6-6c99-4ff5-9f16-1a94993154ec/cheetos+title.jpg</image:loc>
      <image:title>Cheetos Halloween Retail Promotion</image:title>
      <image:caption>Slide titled 'Cheetos Halloween' with logos of Propac, Dollar General, and Cheetos.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/8f014db8-27bd-4f85-baed-bdd312d0e799/1750359016727-c526d319-97b3-4f48-8ab0-e30de8224639_2.jpg</image:loc>
      <image:title>Cheetos Halloween Retail Promotion</image:title>
      <image:caption>Presentation slide with titles: Assignment &amp; Considerations, Strategy &amp; Approach, Inspiration &amp; Ideas, Next Steps, with the first words in green and the rest in gray.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/1028b891-eaf4-4f30-a1c3-ff870577f4a8/1750359016727-c526d319-97b3-4f48-8ab0-e30de8224639_3.jpg</image:loc>
      <image:title>Cheetos Halloween Retail Promotion</image:title>
      <image:caption>Slide with the words "Strategy &amp; Approach" and a green icon of a human head with a brain.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/def4bffd-9f60-4e86-b123-093be0d7b56d/1750359016727-c526d319-97b3-4f48-8ab0-e30de8224639_5.jpg</image:loc>
      <image:title>Cheetos Halloween Retail Promotion</image:title>
      <image:caption>A presentation slide with the title 'INSIGHT' in green at the top left. The slide discusses a key takeaway about Tiffany and a section labeled 'DOLLAR GENERAL' with bullet points about saving money, trusted friends, digital coupons, and smaller communities. At the bottom, there is a green box with the text: 'Make an emotional connection to Halloween through value beyond product.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/dafd221d-0307-49f3-b7df-e0bea2a30597/1750359016727-c526d319-97b3-4f48-8ab0-e30de8224639_6.jpg</image:loc>
      <image:title>Cheetos Halloween Retail Promotion</image:title>
      <image:caption>Slide showing the text 'CONCEPT 1' in green, with a green light bulb icon below it, on a white background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/3d8901b9-0d16-4475-a4d9-aeafba300982/1750359016727-c526d319-97b3-4f48-8ab0-e30de8224639_8.jpg</image:loc>
      <image:title>Cheetos Halloween Retail Promotion</image:title>
      <image:caption>A person holding a glowing orb with the text "Family fun is in your future" displayed across it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/1e133484-7b58-48c1-9e5b-2914e5e46f82/Cheetos+halloween+image.jpg</image:loc>
      <image:title>Cheetos Halloween Retail Promotion</image:title>
      <image:caption>Three young girls smiling and laughing while sitting together, holding electronic devices, inside a car or similar vehicle, with a child in the middle wearing a pink shirt.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/f1062647-83c4-4dcf-83b3-1eae36864b14/1750359016727-c526d319-97b3-4f48-8ab0-e30de8224639_11.jpg</image:loc>
      <image:title>Cheetos Halloween Retail Promotion</image:title>
      <image:caption>A woman paints a child's face with purple and green face paint, with two other children in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/f29ee2a7-9985-47e9-9a12-9162e8f3e6be/1750359016727-c526d319-97b3-4f48-8ab0-e30de8224639_13.jpg</image:loc>
      <image:title>Cheetos Halloween Retail Promotion</image:title>
      <image:caption>Slide titled 'CONCEPT 2' with a green lightbulb icon below the text, on a white background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/36422524-81bd-4182-bd04-4faa3244c6be/1750359016727-c526d319-97b3-4f48-8ab0-e30de8224639_16.jpg</image:loc>
      <image:title>Cheetos Halloween Retail Promotion</image:title>
      <image:caption>A woman and a girl outside smiling, with sunlight and a rainbow in the background, overlaid with the text 'Fun &amp; Bones'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/9453f6f0-e37a-4041-b20a-4afec05573c3/1750359016727-c526d319-97b3-4f48-8ab0-e30de8224639_17.jpg</image:loc>
      <image:title>Cheetos Halloween Retail Promotion</image:title>
      <image:caption>Children dressed in costumes and paper-mâché costumes at a Halloween celebration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/eb35ea73-24db-4047-bc81-8729975995f2/1750359016727-c526d319-97b3-4f48-8ab0-e30de8224639_18.jpg</image:loc>
      <image:title>Cheetos Halloween Retail Promotion</image:title>
      <image:caption>A family of four playing a board game called Cheetos Bag of Bones on the floor in their living room, with the game pieces resembling ghosts and spiders.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/285a6686-3ed5-4637-ba79-95c97b14983a/1750359016727-c526d319-97b3-4f48-8ab0-e30de8224639_20.jpg</image:loc>
      <image:title>Cheetos Halloween Retail Promotion</image:title>
      <image:caption>Slide with green text 'CONCEPT 3' and a lightbulb icon below, on a white background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/10dd53c5-2478-4b51-b66a-a8506c34ed2b/Cheetos+halloween+inspo+slide.jpg</image:loc>
      <image:title>Cheetos Halloween Retail Promotion</image:title>
      <image:caption>A collage of three sections. The first shows a screenshot from Pokémon GO displaying various Pokémon characters. The second features trading cards with vintage baseball players. The third is a shelf with decorative owl figurines of different sizes and styles.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/08916e36-84f5-46b5-876b-82fbeac0b0c2/1750359016727-c526d319-97b3-4f48-8ab0-e30de8224639_23.jpg</image:loc>
      <image:title>Cheetos Halloween Retail Promotion</image:title>
      <image:caption>A foggy scene of ruins with a large stone archway in the center and leafless tree branches framing the top, with the text 'Cheetos Mausoleum' overlaid.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/17abd585-3990-4245-8b95-ecce08f4e414/1750359016727-c526d319-97b3-4f48-8ab0-e30de8224639_24.jpg</image:loc>
      <image:title>Cheetos Halloween Retail Promotion</image:title>
      <image:caption>Cartoon Halloween scene with a haunted house, Halloween characters including skeletons, a vampire, and a zombie.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/d45491b2-021e-4ceb-92d6-0c1d16b7abb7/1750359016727-c526d319-97b3-4f48-8ab0-e30de8224639_25.jpg</image:loc>
      <image:title>Cheetos Halloween Retail Promotion</image:title>
      <image:caption>Digital instructions and a cartoon skeleton with a grave in a spooky scene.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/cb084a87-92d3-4e21-acc5-779877db1e02/1750359016727-c526d319-97b3-4f48-8ab0-e30de8224639_26.jpg</image:loc>
      <image:title>Cheetos Halloween Retail Promotion</image:title>
      <image:caption>Cartoon skeleton pirate in pirate costume, holding a sword, with a skull and crossbones emblem on his hat.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/9558a56b-3329-44d5-a63f-0563ad8fab31/1750359016727-c526d319-97b3-4f48-8ab0-e30de8224639_28.jpg</image:loc>
      <image:title>Cheetos Halloween Retail Promotion</image:title>
      <image:caption>Summary of three concepts about family fun, snacks, and interest building, featuring images of a crystal ball, children drawing, and a skeleton-themed haunted house.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.dallasdrinkingsociety.com/frito-lay-back-to-school</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/b38885b5-b681-4973-8096-96133ed3ac49/Slide1.JPG</image:loc>
      <image:title>Frito-Lay Back-to-School Retail Promotion</image:title>
      <image:caption>Slide presentation titled 'FLVP Back to School' with logos of Propac, Dollar General, and Frito-Lay.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/2c4c4059-0f2f-44f7-816b-58dff202cbcb/Slide2.JPG</image:loc>
      <image:title>Frito-Lay Back-to-School Retail Promotion</image:title>
      <image:caption>Slide listing topics: assignment, target audience, inspiration, next steps, with main points in green and secondary points in gray.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/4e42b886-ccc2-4460-ab48-72b97e1f7f38/Slide3.JPG</image:loc>
      <image:title>Frito-Lay Back-to-School Retail Promotion</image:title>
      <image:caption>Slide from a presentation titled 'Assignment &amp; Considerations' with instructions to develop a program supporting Frito-Lay Variety Packs during back-to-school at Dollar General, including considerations such as leveraging national programs, product focus, value, digital mechanics, opportunities, and budget.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/fb99a60d-a1a1-4621-84a6-288564f0bddd/Slide4.JPG</image:loc>
      <image:title>Frito-Lay Back-to-School Retail Promotion</image:title>
      <image:caption>Two bags of Lay's snack chips, one in blue packaging labeled 'Classic Mix' and the other in pink packaging labeled 'Flavor Mix,' each containing 20 snack items.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/0fb616f7-1b01-4aa4-b3cd-c545f89b6b41/Slide9.JPG</image:loc>
      <image:title>Frito-Lay Back-to-School Retail Promotion</image:title>
      <image:caption>Presentation slide with the text 'CONCEPT 1' in green, accompanied by a green lightbulb icon below the text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/20417982-f893-4c93-8023-32ec1fb6ff8a/Slide11.JPG</image:loc>
      <image:title>Frito-Lay Back-to-School Retail Promotion</image:title>
      <image:caption>Children exchanging snacks, girl sharing from paper bag, boy holding milk carton, in a classroom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/142870c9-7b53-4e74-bbca-6ae627cc390b/Slide12.JPG</image:loc>
      <image:title>Frito-Lay Back-to-School Retail Promotion</image:title>
      <image:caption>Mother and daughter in a kitchen, preparing sandwiches with peanut butter on bread.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/7e7b5caa-f1f1-4880-b19d-f3568e0c7542/Slide13.JPG</image:loc>
      <image:title>Frito-Lay Back-to-School Retail Promotion</image:title>
      <image:caption>A young girl with blonde hair and a pink bow, smiling and looking at a pink backpack filled with school supplies on a dining table.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/67560dc4-adcf-429a-a8b8-29d0a17a5848/Slide14.JPG</image:loc>
      <image:title>Frito-Lay Back-to-School Retail Promotion</image:title>
      <image:caption>A marketing slide titled 'Snack Exchange | Tactics' displaying logos and images of various snack-related companies and promotional materials, including Dollar General, Max Point, Quotient, Triad Retail Media, Sharpie, and a supply bundle of snacks, lunch notes, and a reward zone website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/31c76b34-6936-4b43-8c5e-2b30a2231fb3/Slide15.JPG</image:loc>
      <image:title>Frito-Lay Back-to-School Retail Promotion</image:title>
      <image:caption>Slide showing the benefits of a snack exchange program, including encouraging purchase, providing value, and supporting a national program, each with a description.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/260dd333-4f37-4028-b92b-7f7e0de80436/Slide16.JPG</image:loc>
      <image:title>Frito-Lay Back-to-School Retail Promotion</image:title>
      <image:caption>Slide with green text stating 'CONCEPT 2' above a green light bulb icon, on a white background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/5d962cf8-39e8-4e43-9944-d9b80ccd2c7d/Slide18.JPG</image:loc>
      <image:title>Frito-Lay Back-to-School Retail Promotion</image:title>
      <image:caption>A woman and a young girl packing a paper bag together in a bright room with sunlight coming through the window. Text overlay says 'Packed with Love'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/27a9073c-08bf-47e9-b43d-b59ac6b05271/Slide19.JPG</image:loc>
      <image:title>Frito-Lay Back-to-School Retail Promotion</image:title>
      <image:caption>A printed page with a photo of a lunch bag containing a sandwich, green grapes, and a note saying "Mom loves you!" The text promotes bringing lunch and love for moms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/1a00f1e3-0f4e-4e7b-8aae-8e37a6f8d791/Slide20.JPG</image:loc>
      <image:title>Frito-Lay Back-to-School Retail Promotion</image:title>
      <image:caption>Woman and girl in a kitchen, girl hands woman a paper bag, kitchen counter with snacks, food, and packaging.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/53e9a09e-b024-4fe2-a1bd-7bb13de5b42b/Slide21.JPG</image:loc>
      <image:title>Frito-Lay Back-to-School Retail Promotion</image:title>
      <image:caption>A presentation slide titled "Packed with Love | Tactics" showing four logos and corresponding images: DG for Social Media, a supply bundle for Supply Bundle, a grocery store aisle for Incremental Endcap, and dgrewards.com for Reward Zone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/b847d63e-ac5b-406f-8c34-be1b61ed628f/Slide22.JPG</image:loc>
      <image:title>Frito-Lay Back-to-School Retail Promotion</image:title>
      <image:caption>Slide titled 'Packed with Love | Why It Works' with three bullet points. The first says 'Adds Shopper Value' with accompanying text about saving time and providing lunch solutions. The second says 'Supports National Program' with text about providing tools and encouragement for kids at school. The third says 'Community/Charity Involvement' with text indicating support for a literacy foundation. Green icons with checkmarks highlight each point.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/6e4d413c-286b-451a-83a1-27a29585ad30/Slide23.JPG</image:loc>
      <image:title>Frito-Lay Back-to-School Retail Promotion</image:title>
      <image:caption>Slide with 'CONCEPT 3' written in green, with a green lightbulb icon below at the center of a white background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/5365688b-7808-469e-8b99-a1fd29ab1b44/Slide25.JPG</image:loc>
      <image:title>Frito-Lay Back-to-School Retail Promotion</image:title>
      <image:caption>Children playing with hula hoops outdoors on a sunny day.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/a8041837-1e5f-4a86-acba-ecf81ab9939b/Slide26.JPG</image:loc>
      <image:title>Frito-Lay Back-to-School Retail Promotion</image:title>
      <image:caption>A smiling boy in a classroom resting his arm on a desk, holding a pen, with a pink sheet of paper in front of him.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/4172e232-3054-4309-a5dd-18ce8207b7fe/Slide27.JPG</image:loc>
      <image:title>Frito-Lay Back-to-School Retail Promotion</image:title>
      <image:caption>A presentation slide with text and images. The slide promotes Dollar General Literacy Foundation's educational activities, featuring a picture of two girls playing with colored markers and a picture of a boy feeding a giraffe.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/61f387d4-b760-48a0-ac41-0d551e8ef588/Slide28.JPG</image:loc>
      <image:title>Frito-Lay Back-to-School Retail Promotion</image:title>
      <image:caption>Slide titled 'BEYOND THE BAG | TACTICS' with logos of MaxPoint, Triad Retail Media, DG, Dollar General Literacy Foundation, and a website screenshot dgrewards.com, indicating marketing and advertising partners.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/1b20d878-170f-4d3e-b822-cc26bad5a96f/Slide29.JPG</image:loc>
      <image:title>Frito-Lay Back-to-School Retail Promotion</image:title>
      <image:caption>Slide titled 'Beyond the Bag | Why It Works' with three green checkmark icons labeled 'Community/Charity Involvement,' 'Adds Shopper Value,' and 'Digital Unlock.' Each has a corresponding description on the right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68546afb518dd627891da050/60becc41-8309-4644-aa8b-cf76e429d7e3/Slide30.JPG</image:loc>
      <image:title>Frito-Lay Back-to-School Retail Promotion</image:title>
      <image:caption>A presentation slide titled "CONCEPT SUMMARY" highlighting three concepts related to school lunch programs, including images of kids, packed lunches, and children playing outside.</image:caption>
    </image:image>
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