7-Eleven 7NOW Email Blasts

To drive engagement with 7NOW, 7-Eleven’s on-demand delivery app, we created a series of email blasts that highlighted timely offers, seasonal promotions and everyday convenience. Each send needed to grab attention in the inbox, make the value proposition instantly clear and move customers from open to order.

Role:
I developed concepts, copy and subject lines designed to balance the brand’s playful voice with performance objectives. Working closely with design and growth teams, I ensured every message was both visually bold and conversion-focused. The result was a steady cadence of emails that reinforced brand loyalty while driving app downloads and repeat orders.