Tilted Kilt Burger + Cocktail Pairings

To help BUSA (Bacardi USA) secure valuable menu presence at Tilted Kilt, we created a playful, brand-aligned program that paired custom burgers with signature cocktails across multiple spirit brands. The goal: increase product velocity by aligning BUSA’s portfolio with Tilted Kilt’s bold, cheeky pub persona, while delivering menu experiences guests would talk about, crave and reorder.

Role:
Creative strategy, naming, cocktail and food pairing storytelling and concept development — balancing brand standards with Tilted Kilt’s pub appeal and operational feasibility.