Thomas’ Hot Breakfast Month + National Bagel Day

To drive relevance and conversion around key winter and early-year milestones, we developed a suite of shopper marketing concepts that brought emotional resonance and utility to the breakfast aisle. Anchored in Hot Breakfast Month and National Bagel Day, each idea paired product love with seasonal mindset shifts — comfort in the cold, warmth in the morning, and love around Valentine’s Day.

Role:
Concept development, shopper insight integration, storytelling, copywriting, and partnership alignment across digital, PR, in-store, and charitable overlays.