Hershey’s Syrup - “Tales of a Spoon” :30 Radio Spot

To celebrate the simple joy of Hershey’s Syrup, we created Tales of a Spoon — a radio ad told entirely from the spoon’s perspective. The spoon became the narrator, sharing its front-row seat to everyday moments of delight: stirring chocolate into milk, drizzling over ice cream and sneaking late-night tastes straight from the bottle.

Role:

I wrote the script, developing a warm, playful voice that made the spoon both relatable and nostalgic. The copy balanced humor with sensory detail, evoking the sounds and textures of syrup in motion.