AI & Automation
Example 1: Customized Trend Research for Hyatt
Challenge
Our internal Hyatt creative team needed a way to stay on top of fast-moving travel and consumer trends without relying on time-intensive manual research.
Approach
I built a customized workflow that pulled curated RSS feeds into Zapier automations, summarized them with ChatGPT, and stored ongoing insights in Notebook LM. From there, I repurposed the research into summary videos, podcast episodes, written reports, and mind maps — making the content accessible in multiple formats for different stakeholders.
Impact
The system transformed hours of manual research into a real-time, multi-format trend hub. Hyatt teams could scan quick summaries, dive into detailed reports, or explore mind maps to connect ideas — ensuring insights were not just delivered, but activated across the organization.
Example 2: Go Go Vintage Travel, an AI-powered, vintage-inspired travel agency
Challenge
I wanted to reimagine the travel agency model for a niche audience: vintage and antique shoppers seeking unique, design-led experiences.
Approach
I developed Go Go Vintage Travel, a brand and platform that curates itineraries, guides, and packing lists inspired by historical eras. Using AI automation (Zapier flows, Squarespace integrations and Mailchimp campaigns), the system generates dynamic content while keeping operations lean and scalable.
Impact
The project launched as a proof of concept for an AI-driven travel brand, blending storytelling with personalization. It also set the stage for future monetization through affiliate partnerships and membership tiers.
Consumer travel trend video created through automation, custom feeds and AI summaries.
Sample mind map from adults-only travel trend segmentation
