Dreams® Resorts & Spas + MasterChef Junior On-Property Partnership
To bring family-friendly excitement to Dreams Resorts & Spas, Hyatt’s Inclusive Collection partnered with the hit show MasterChef Junior. The collaboration introduced hands-on culinary experiences for kids, blending the resort brand’s family-oriented positioning with a globally recognized entertainment property.
Role:
I led creative concept development, copywriting and partnership storytelling, ensuring the activation felt authentic to both the MasterChef Junior brand and the Dreams Resorts & Spas guest experience. This included messaging across on-property activations, digital campaigns and promotional toolkits for travel advisors.