Cheetos Halloween

To bring Cheetos Bag of Bones into the Halloween spotlight at Dollar General, we created a suite of interactive, digitally driven programs designed to deliver budget-friendly family fun while maximizing shopper value. We positioned Cheetos not just as a snack, but as a catalyst for play, storytelling and mischief throughout Halloween season.

Role:
Creative concepting, storytelling, shopper insight alignment, activation mechanics, naming and copywriting across digital, in-store, and promotional channels.