World of Hyatt:

3X Latin America & Caribbean Promotional Campaign

To inspire travel across Latin America and the Caribbean with World of Hyatt, we launched a targeted promotion offering members triple points on eligible stays. Designed to drive bookings and strengthen loyalty, the campaign emphasized clear value, urgency to register and the ease of earning more rewards while exploring resort and city destinations throughout the region.

Role:
Creative concept development, campaign messaging and copywriting across digital channels — from website landing pages and registration flows to promotional placements and member communications.

Advertisement for Hyatt hotel promotion in Panama, featuring an exterior view of a hotel with white walls, red tile roofs, balconies, and outdoor seating surrounded by palm trees, encouraging registration for earning triple points.

Soft Launch Email

Resort pool area with palm trees, lounge chairs, and cabanas at Grand Hyatt Baha Mar in the Bahamas.
A man and a woman are walking on a sandy beach with palm trees, talking to each other, with text overlay encouraging fun and possibilities at Secrets Tulum Resort & Beach Club in Mexico.
Promo for Hyatt Centric Playa del Carmen offering a chance to earn 3x points on stays in Latin America and the Caribbean.
Interior view of a hotel room at the World of Hyatt resort with ocean view, outdoor pool, lounge chairs, and a mounted flat-screen TV.

Registration Confirmation Email

Outdoor pool area with lounge chairs, umbrellas, and greenery, overlooking a cityscape with a historic building in the background.

In-Feed Story - 4 Frames

Post Copy:

HEADLINE: Explore Latin America and the Caribbean

CAPTION: From relaxing retreats to vibrant city stays, earn 3X points on qualifying stays for a limited time.

POST COPY: Wherever you go next—beachside, cityside or somewhere in between—your stay just got more rewarding. Register by October 14, 2025, to earn 3X points in Latin America and the Caribbean on qualifying stays completed between August 1 through October 31, 2025. Start planning your perfect getaway at hyatt.com/offers. Terms apply.

A woman in a white swimsuit standing at the edge of a pool talking to a man in swim trunks, with a tropical landscape including a large palm tree and greenery in the background, under an umbrella.
A luxurious poolside scene at sunset with poolside lounge chairs and an ocean view, promoting earning 3X points in Latin America.

Global Offer Page Slot

Outdoor restaurant rooftop with tables and chairs, string lights, and a city view in Mexico
Tall skyscrapers reflecting on a body of water under a cloudy sky, with overlaid text promoting rooftop views, ocean breezes, and poolside bliss in Mexico City, Condesa, Mexico.
Advertisement for World of Hyatt promoting earning triple points on stays in Latin America and the Caribbean between August 1 and October 31, 2025. The ad features a modern outdoor lounge area with desert plants, including cacti, and a glass sliding door leading to an interior with a seating area. Text highlights the benefits of planning a stay and links for booking and more information.

Reminder to Book Email

Promotional sign for World of Hyatt hotel chain, showcasing a tropical poolside scene at sunset with palm trees, lounge chairs, and a view of the ocean; tagline reads 'More to Offer' with additional details about the location in Cabo San Lucas, Mexico.

Last Chance Social Story - 4 Frames

Screenshot of the World of Hyatt website showing a registration confirmation page, with a header featuring a tropical restaurant or lounge, and three sections promoting different types of Mexico travel experiences: resorts, the Caribbean, and urban hotels. Each section has an image, title, description, and explore now button.

Landing Page

Two women relaxing on poolside lounge chairs on a balcony with city skyline views, surrounded by trees.

Property Offer Page Slot