Bacardi Fuego New Product Launch

To introduce Bacardi Fuego — a bold, spiced rum targeting heat-seekers and party starters — we created a high-energy experiential campaign built around intensity, ritual and surprise. Designed to ignite on-premise excitement and off-premise buzz, the creative platform leaned into heat-based metaphors and thrill-seeking behaviors, leveraging Bacardi’s unapologetic brand voice with concepts as combustible as the product itself.

Role:
Creative concept development, copywriting, naming and experiential ideation across all environments — from bar rituals and product sampling to retail displays and cross-promotional partnerships.