ITB 2025 Trade Show

Berlin, Germany

At ITB Berlin 2025, Hyatt’s Inclusive Collection showcased its diverse all-inclusive portfolio with a booth designed to inspire and connect. Featuring brands like Zoëtry, Secrets, Dreams and Breathless, the space highlighted the collection’s luxury experiences, global presence and advisor support. The booth strengthened Hyatt’s position in the European market and reinforced its leadership in the all-inclusive category.

Design layout with a left section titled 'WE'RE ALL IN' and a right section titled 'THE CONCEPT' featuring headlines, subheadings, and a list of follow-up topics for a Hyatt collection.

Booth Concept Inspiration

Graphic branding materials for World of Hyatt's Inclusive Collection, including a poster, a vertical banner, and a horizontal sign, all featuring the slogan 'Wherever you go, we're all in.' with a blue color scheme and leaf patterns.
Collage of resort images including pools, beach view, and hotel architecture at AluaSun Torrenova, Dreams Lanzarote, Dreams Jardín Tropical, and Secrets Sunny Beach Resorts and Spas.
A collage of vacation and resort images, divided into left, center, and right walls, featuring pools, beaches, and luxury accommodations with text promoting vacation experiences.
Renderings of a trade show booth with branding for World of Hyatt including a large display screen, photos of pools and destinations, and seating areas.
Futuristic hotel lobby rendering with seating and large promotional wall posters of luxury destinations, including oceans and historical architecture, with glass walls and tropical decor elements.